Frank Modern

The challenge

Estate agency marketing moves quickly. There are new properties to launch, sellers to keep informed, campaigns to plan and a brand that needs to stand out in a busy local market. At Frank Modern, the challenge has been to bring those moving parts together into marketing that feels consistent and recognisable, while making sure the work has a purpose beyond simply keeping social media active. Building awareness matters, but so does giving homeowners a reason to get in touch.

My approach

I manage the marketing output across the business, which means being involved from the first idea through to the finished campaign. That covers planning and creating social content, implementing posts across channels, coordinating photography and videography, and overseeing property videos for YouTube. I also develop and deliver direct-mail campaigns, explore local advertising opportunities and look for ways to improve how the brand shows up both online and offline. Some days the priority is a property launch; on others it is planning a campaign or working with suppliers. The common thread is keeping the marketing joined up, well presented and moving forward.

The outcome

Direct-mail campaigns I've worked on have led to valuation enquiries and, in some cases, properties coming to market with Frank Modern. The agency's social audiences have also grown across platforms, alongside a more consistent flow of content and campaigns. Frank Modern has received multiple five-star customer reviews during this period too, although those reflect the wider team's service rather than something I would claim as a marketing result. What this project shows best is the breadth of the role: managing the day-to-day detail while keeping an eye on the bigger commercial picture.