HowDidiDo

The challenge

HowDidiDo speaks to a large community of golfers, but having a relevant audience does not automatically mean every piece of content will reach them. The challenge was to make better use of Facebook as a distribution channel: choosing content people would want to watch and share, then giving it the right place in a consistent publishing plan.

My approach

My role centred on content strategy and publishing rather than filming or editing the videos themselves. I helped decide what should go out, selected material, planned the publishing activity and managed how content was delivered through the Facebook page. That editorial side of social media can be easy to overlook. The video still needs to be good, of course, but understanding the audience, choosing what to publish and keeping the channel active all play a part in how far it travels.

The outcome

During the period I managed the Facebook account, I grew the community to over 33,000 followers. Multiple individual videos published through the Facebook activity I managed also went on to exceed one million views each. I wouldn't claim sole credit for those numbers; the content and wider team mattered too. My contribution was in the strategy, selection and publishing that helped get those videos in front of an audience. It is a useful reminder that strong marketing is not always about being the person behind the camera. Sometimes it is about knowing what deserves to be seen, and how to get it there. This work was completed at HDID Media.