Parry & Grace

The challenge

Launching a new estate agency is not just about announcing that the doors are open. People need to understand who you are, what makes you different and what sort of experience they can expect. For Parry & Grace, the brand identity was already being developed, and the next challenge was to translate that positioning into marketing that felt considered, confident and right for the premium property market.

My approach

I worked closely with the directors to establish the marketing strategy and shape how the business would communicate from launch. That meant developing the content direction and editorial tone, planning property campaigns, managing social content and coordinating photography and video so that everything felt part of the same brand. I had a small amount of input into the visual identity alongside the directors and graphic designer, but my main responsibility was what happened after the branding was created: making it work in the real world, across property launches, social channels and ongoing communications. I also helped coordinate the agency’s Barnack Fun Run sponsorship, acting as the content contact between the brand and organisers and designing the sponsor board. For property films, my role is in scripting, planning shots, directing the creative approach and managing the videographer rather than personally filming or editing. The aim was always to feel polished without becoming overly formal or predictable.

The outcome

The result is a consistent marketing approach that has supported Parry & Grace from its launch, giving the agency a clear way to present its properties and communicate its character across digital channels. It has helped establish the foundations for ongoing campaigns and growing brand visibility. I am not attaching an invented lead figure or sales uplift to this work. Its value as a case study is in showing how I approach a new brand: understand the positioning, make deliberate creative choices and turn a strategy into marketing people actually see.